References
Brand analysis
1) http://www.groupeseb.com/en-en
2) https://ifworlddesignguide.com/profile/1595-emsa
3) https://www.red-dot.org/pd/about/
4) https://www.emsa.com/pressebereich/presse/pressearchiv-unternehmen/top-100/
5) https://www.amazon.de/Emsa-515615-Isolierbecher-genie%C3%9Fen-Verschluss/dp/B00VE3I2UW
6) https://www.emsa.com/en/experience-emsa/reduce-reuse-refill/
Competition
Target group
1) The Room 241 Team (2011, September 20) Top 10 Characteristics of High-Performing Graduate School Students. Retrieved from: https://education.cu-portland.edu/blog/admissions-tips/top-10-characteristics-of-high-performing-graduate-school-students/
Market research
Sustainability
1) https://www.earthday.org/2018/03/29/fact-sheet-single-use-plastics/
2) Bocken N, de Pauw I., Bakker C & van der Grinten B. Product design and business model strategies for a circular economy (2016)
3) Kenton, W. (2018, August 7) Triple Bottom Line (TBL). Retrieved from: https://www.investopedia.com/terms/t/triple-bottom-line.asp
4) Osborne (2017, May 15) The Difference between Thermoplastic and Thermosetting Plastic. Retrieved from:https://www.osborneindustries.com/news/the-difference-between-thermoplastic-and-thermosetting-plastic/
5) Craftech Industries. The top ten benefits of plastic injection moulding. Retrieved from: http://www.craftechind.com/the-top-10-benefits-of-plastic-injection-molding/
Finance
1) 18,75/60 = 0,3125
2) Volume of a trailer = 107,8 m3 Volume of one bottle, including cap = 0,000707 m3.
# bottles that can be transported = 107,8/0,000707 ≈ 150.000 bottles
When accounting unused space, around 100.000 bottles can be shipped in one truckload
3) http://edepot.wur.nl/158975
4) Key figures and cost prices to estimate costs of packaging Prof. dr. ir. Roland ten Klooster